— Art Direction, Print, Digital & Apparel Graphics
For O.N.S Spring/Summer 2018 campaign, we took the customer on a retro road trip across America. I combined vintage motel postcards with minimal editorial photography to create a more fresh approach to the classic theme. Along with the marketing collateral, I designed graphic prints for the collection.
— Typeface Design
“Casual Optimism” means that you look like you’re having a good day without being overly excited about it. I wanted a typeface to capture that feeling. With wide widths and rounded forms, I designed this sans serif typeface to feel simple and friendly—contemporary but not too experimental.
O.N.S FW18 Lookbook
— Concept Direction & Art Direction
For the O.N.S Fall/Winter 2018 collection, I came up with concept of wintry deserts. The collection draws color and texture from the terrain of sand and snow and pulls layering inspiration from the individuals who live in these places. For the look book, I wanted to shoot something that felt artisanal, textural and bold. Collection was featured on Hypebeast and Highsnobiety.
The Maidstone Hotel
— Branding & Illustration
In collaboration with Savvy Studio, I worked on the branding for The Maidstone Hotel in East Hampton, NY. I designed the logo system and stationary. In addition, I made illustrations for the menus for the restaurant and cafe.
O.N.S x Leonard & Church
— Art Direction & Product Design
For the O.N.S. x Leonard and Church collaboration, I designed a line of minimalist watches. The design the faces to have no numbers and each have a graphic color block on the hands. I chose the Nato and Tweed straps to pair with Leonard and Church’s simple Varick case. I also art directed and designed the campaign for its launch.
— Art Direction & Print
This is the holiday edition of the newsprint publication for O.N.S Clothing. I designed and laid out the entire 32-page tabloid-size newspaper. I also art directed all of the editorial shoots featured in the piece. This bi-annual newspaper was distributed at the store in Soho as well as various other locations in NYC and Tokyo.
— Art & Illustration
For my third Cool Cool NYC art show entitled “Studies”, I showcased explorations in graphic minimalism and ideas on how we physically acknowledge art. The “Singles Gestures” series plays around with the idea of using only single continuous strokes and is a lesson in control and letting go. My “Art of Experience” series illustrates how people look at art in a public setting and show that they are outwardly ‘acknowledging’ and ‘considering’ the piece.
— Art Direction
This is a selection of editorial and lookbook images I art directed while at Steven Alan.
— Typeface Design
"Built" is a display typeface inspired by the idea of having to save space when living in a city apartment. I imaged a typeface that had visual dimension and could perhaps be regarded as a piece of furniture when large printed on a poster. It was designed from a set of hypothetical materials that you could assemble together if they were real. Character set includes: basic letters, number forms and general punctuation.
— Typeface Design & Photography
“Young Barca” is a project inspired by the young people I met while living in Barcelona. During my stay, I decided to work on a book where I interviewed and photographed young people on the street and asked them about their experiences living in Spain. For the book, I designed a typeface that felt fresh but also a bit subversive.
— Web Design
Originally a simple blog-scroll format, one of the main challenges for redesigning Tidal Magazine’s website was to feature online-exclusive content while also presenting content from the printed magazine. I came up with the solution to have separate landing pages but mix the content on the homepage to give an overall view of the publication.